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035			_a16117
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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aAll about Public Relations / How to Build Business Success on Good Communications
250			_a2nd
260			_bMcgraw Hill Book Company, _c1991
300			_a354
520			_aThis book covers the broad communications issues that face organizations and how they manage their public relations to succeed. Acknowledgements, Public Relations and a business way of life, The Corporate Personality, Objectives, Audiences, Managing the Reputation, Planned Action, Budget Allocation, The Programme, Employees, Local Communities, Politicians and Legislators and Opinion Leaders, The Financial Community, Marketing and Advertising and Public Relations, Public Relations in Sales Support, Non-Commercial Organizations, Media Relations, Photography, Publications, Sponsorship, Advertising, Research, Issues Planning, Measuring Results, Summary, Index.
700	1		_aHaywood Roger _92155
942			_cBK
999			_c1654 _d1654