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008			250528s ||||||||||||||||||||||||d
035			_a16119
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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aPublic Relations / An Introduction Second Edition
250			_a2nd
260			_bBusiness Press, _c2000
300			_a212
520			_aThe ideal starting point for anyone who wants to understand how and why public relations work. Preface, Acknowledgements, Public Relations: What it is and Why do we Use it, Getting Firm There to Here, The Theoretical Framework, Planning for Results, Corporate Public Relations, Crisis Public Relations, Internal Communication, Community Relations and Sponsorship, Specialist Public Relations, Where do we Go From Here, Bibliography, Index.
700	1		_aHarrison Shirley _92156
942			_cBK
999			_c1656 _d1656