000 01456cam a22002414a 4500
005 20250605164015.0
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035 _a16120
020 _a132450771
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aEffective Public Relations / Sixth Edition
250 _a6th
260 _bPrentice Hall,
_c1985
300 _a672
505 0 _aPreface, The Principles of Process, Introduction to Contemporary Public Relations, Practitioners of Public Relations, Social Context of Public Relations, Communication and Public Opinion, The Internal Publics, Internal Communication Media, External Publics, Media Relations, Towards A Profession, The Practice: Business and Industry, The Practice: Politics and Government, The Practice: Public Schools, The Practice: Higher Education, Index.
520 _aPreface, The Principles of Process, Introduction to Contemporary Public Relations, Practitioners of Public Relations, Social Context of Public Relations, Communication and Public Opinion, The Internal Publics, Internal Communication Media, External Publics, Media Relations, Towards A Profession, The Practice: Business and Industry, The Practice: Politics and Government, The Practice: Public Schools, The Practice: Higher Education, Index.
700 1 _aBroom Glen M
_92157
700 1 _aCutlip Scott M
_92158
942 _cBK
710 2 _aCenter Allen H
_99728
999 _c1657
_d1657