| 000 | 00929cam a22002294a 4500 | ||
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| 005 | 20250605164015.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16134 | ||
| 020 | _a273646621 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aPrinciples of Marketing | |
| 250 | _a6th | ||
| 260 |
_bPrentice Hall, _c1994 |
||
| 300 | _a744 | ||
| 505 | 0 | _aUnderstanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes. | |
| 520 | _aUnderstanding Marketing and the Marketing Process, Analyzing Marketing Opportunities, Selecting Target Markets, Developing the Marketing Mix, Managing the Marketing Effort, Extending Marketing, Appendixes. | ||
| 700 | 1 |
_aArmstrong Gary _92168 |
|
| 700 | 1 |
_aKotler Philip _91146 |
|
| 942 | _cBK | ||
| 999 |
_c1670 _d1670 |
||