000			01491cam a22002414a 4500
005			20250605164015.0
008			250528s ||||||||||||||||||||||||d
035			_a16135
020			_a23051620
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing Management
260			_bPrentice Hall, _c1998
300			_a746
505	0		_aPreface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.
520			_aPreface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.
700	1		_aBagozzi P. Richard _92169
700	1		_aCelly Sawhney Kirti _92170
700	1		_aCoronel Francisco _92171
700	1		_aRosa Antonio Jose _92172
942			_cBK
999			_c1671 _d1671