| 000 | 00934cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164015.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16136 | ||
| 020 | _a7709753 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aE-Marketing Strategy | |
| 260 |
_bMcgraw Hill Book Company, _c2001 |
||
| 300 | _a314 | ||
| 520 | _aA practical and contemporary introduction to the core concepts and applications of e-marketing. Managing in an E-Commerce World, E-Buyer Behavior, Mapping the E-Market System, E-Commerce Competence, E-Market Positioning and Competitive Advantage, Selecting E-Strategies and Constructing an E-Plan, E-Commerce Innovation, E-Promotion, E-Pricing and Distribution, The Evolution of E-Management Systems, E-Business and Institutional Marketing, E-Services Marketing, References, Index. | ||
| 700 | 1 |
_aChaston Ian _92173 |
|
| 942 | _cBK | ||
| 999 |
_c1672 _d1672 |
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