000			01445cam a22002174a 4500
005			20250605164015.0
008			250528s ||||||||||||||||||||||||d
035			_a16137
020			_a201593769
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aStrategic Communications Management / Making Public Relations Work
260			_bAllyn And Bacon, _c1995
300			_a282
505	0		_aPreface, Public Relations and Communications Management, Options for the management of Public Relations, Public Relations Programme and Human Resources Management, Budgeting and Control and Evaluation, Special Areas of Practice, Media Relations, Marketing Communications, Internal Communications, Public Affairs, Crisis Management, Managing Relationships, Issues in Practice, Ethical and Legal Issues, The Future of Public Relations, Bibliography, Index.
520			_aPreface, Public Relations and Communications Management, Options for the management of Public Relations, Public Relations Programme and Human Resources Management, Budgeting and Control and Evaluation, Special Areas of Practice, Media Relations, Marketing Communications, Internal Communications, Public Affairs, Crisis Management, Managing Relationships, Issues in Practice, Ethical and Legal Issues, The Future of Public Relations, Bibliography, Index.
700	1		_aMazur Laura _92174
700	1		_aWhite Jon _92175
942			_cBK
999			_c1673 _d1673