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035 _a16288
020 _a6717108
040 _aGR-AtMCL
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_dGR-AtMCL
_eAACR2
245 1 _aAdvertising and Competition
260 _c1967
300 _a242
505 0 _aPreface, Introduction, Advertising in Perspective, Advertising and Barriers to Entry, Advertising and Economic, Advertising and Prices, Advertising and Profit Rates, Summary and Conclusions.
520 _aPreface, Introduction, Advertising in Perspective, Advertising and Barriers to Entry, Advertising and Economic, Advertising and Prices, Advertising and Profit Rates, Summary and Conclusions.
700 1 _aBackman Jules
_92371
942 _cBK
710 2 _aNew York University
_99730
999 _c1805
_d1805