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245	1		_aConsumer Behavior / Advances and Applications in Marketing
260			_bPrentice Hall, _c1997
300			_a362
520			_aThe book takes a questioning approach and draws strongly on published research. Preface, Introduction, Ideas and Explanations in Consumer Research, Consumer Patterns, Stationary Markets, Reasons for Purchase, Predicting and Explaining Action, Mechanisms in Coke and Consumption, Information Processing and Judgement, Applications, The Consumer as Shopper, The Response to Advertising, Bibliography, Index.
700	1		_aEast Robert _92381
942			_cBK
999			_c1814 _d1814