| 000 | 01164cam a22002174a 4500 | ||
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| 005 | 20250605164020.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16300 | ||
| 020 | _a201565013 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aApplied Consumer Behaviour | |
| 260 |
_bA Times Mirror Company, _c1996 |
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| 300 | _a388 | ||
| 520 | _aA lively and comprehensive text which takes a practical approach to the subject, using numerous UK and European examples to illustrate how various points of theory apply in real marketing situations. Foreword, Preface, Clipping from the Marketing Press and Exercises, Consumer Response to Marketing, Innovation and the Product Life Cycle, Market Analysis: Segmentation and Targeting and Research, Market Targeting and Product Positioning, Clipping from the Marketing Press and Cases, Consumer Behavior and the Marketing Mix, Pricing Strategy and Consumer Behavior, Trends and Developments in Consumer Behavior, References, Index. | ||
| 700 | 1 |
_aEvans Martin _91709 |
|
| 700 | 1 |
_aMoutinho Luiz _91710 |
|
| 700 | 1 |
_aRaai W. Fred Van _92382 |
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| 942 | _cBK | ||
| 999 |
_c1815 _d1815 |
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