| 000 | 01208cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164022.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16372 | ||
| 020 | _a71132775 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aGlobal Marketing Strategy | |
| 260 |
_bMcgraw Hill, Inc, _c1995 |
||
| 300 | _a554 | ||
| 505 | 0 | _aIntroduction, Information for Global Marketing, Initial Market Entry Strategies, Defining Global Competitive Advantage, Modes of Entry Into Global Markets, Market Expansion Strategies, Global Rationalization, Charting Direction in Global Markets, Developing Global Competitive Strategy, Dynamics of Globalization, The Global Imperative, Cases, Index. | |
| 520 | _aIntroduction, Information for Global Marketing, Initial Market Entry Strategies, Defining Global Competitive Advantage, Modes of Entry Into Global Markets, Market Expansion Strategies, Global Rationalization, Charting Direction in Global Markets, Developing Global Competitive Strategy, Dynamics of Globalization, The Global Imperative, Cases, Index. | ||
| 700 | 1 |
_aCraig Samuel C _91751 |
|
| 700 | 1 |
_aDouglas Susan P _91752 |
|
| 942 | _cBK | ||
| 999 |
_c1881 _d1881 |
||