| 000 | 01180cam a22002054a 4500 | ||
|---|---|---|---|
| 005 | 20250605164023.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16401 | ||
| 020 | _a262040751 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aThe Spot / The Rise of Political Advertising on Television | |
| 260 |
_bThe MIT Press, _c1984 |
||
| 300 | _a420 | ||
| 520 | _aIntroduction, Framing the Media Campaign: The Launching and Aborted Flight of John Glenn, The Radio Age and the Birth of Spots, Ike and BBD&O and USP and TV, Checkers, The Rise of the Living-Room Politics, Kennedy and Kennedy and Ken-ne-dy, The New Advertising: Soft Sell Arrives, Daisy and the Dirty Pictures in the Public Mind, High-Tech Politics, The New Nixon and the Old Humphrey, Tanya Talks and Watergate Walks, Bright Songs and Blue Jeans: The Life-Style Campaign, TV Pitchman to Prime-Time President, Styles, The Man on the White Horse and Other Tales of Media Techniques, Effects, It was the Truck: Judging the Effects of Polispots, Source Notes, Index. | ||
| 700 | 1 |
_aBates Stephen _92495 |
|
| 700 | 1 |
_aDiamond Edwin _92496 |
|
| 942 | _cBK | ||
| 999 |
_c1904 _d1904 |
||