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005 20250605164024.0
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035 _a16468
020 _a566050714
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aReadership Research and the Planning of Press Schedules
260 _bGower Publishing,
_c1988
300 _a186
505 0 _aPreface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index.
520 _aPreface, The Basic Principles, Specific Surveys, Using Readership Data in Media Planning, Index.
700 1 _aConsterdine Guy
_92566
942 _cBK
999 _c1966
_d1966