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_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing Management / Twelfth Edition | |
| 250 | _a12th | ||
| 260 |
_bPearson - Prentice Hall, _c2006 |
||
| 300 | _a780 | ||
| 505 | 0 | _aUnderstanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index. | |
| 520 | _aUnderstanding Marketing Management, Capturing Marketing Insights, Connecting with Customers, Building Strong Trends, Shaping the Market Offerings, Delivering Value, Communicating Value, Creating Successful Long-Term Growth, Glossary, Subject Index. | ||
| 700 | 1 |
_aKotler Philip _91146 |
|
| 700 | 1 |
_aLane Kevin _92724 |
|
| 942 | _cBK | ||
| 999 |
_c2119 _d2119 |
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