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035 _a16652
020 _a789024608
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aInternal Relationship Management / Linking Human Resources to Marketing Performance
250 _a1st
260 _bBest Business Books,
_c2004
300 _a112
520 _aThis book shows how businesses can better develop and maintain positive interactions between managers and employees. Internal Relationship Management: Linking Human Resources to Marketing Performance, The Genesis of Relationships: Boundary Spanners' Appraisals of the Career Entry Transition, Individual Differences Among Service Employees: The Conundrum of Employee Recruitment and Selection and Retention, Boundary Spanners' Satisfaction with Organizational Support Services: An Internal Communications Perspective, A Conceptualization of the Employee Branding Process, Exploring the Internal Customer Mind-Set of Marketing, Index.
700 1 _aBejou David Phd.
_92737
700 1 _aHartline Michael D. Phd
_92738
942 _cBK
999 _c2128
_d2128