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245	1		_aCompetitive Advantage / Creating and Sustaining Superior Performance: with a New Itroduction
250			_a1st
260			_bThe Free Press, _c1985
300			_a566
520			_aA brilliant structural analysis of what competitive advantage might mean. Introduction, Preface, Competitive Strategy: The Core Concepts, Principles of Competitive Advantage, The Value Chain and Competitive Advantage, Differentiation, Technology and Competitive Advantage, Competitor Selection, Competitive Score Within an Industry, Industry Segmentation and Competitive Advantage, Substitution, Corporate Strategy and Competitive Advantage, Interrelationships Among Business Units, Horizontal Strategy, Complementary Products and Competitive Advantage, Over Complementary Products, Implications for Offensive and Defensive Competitive Strategy, Industry Scenarios and Competitive Strategy Under Uncertainty, Defensive Strategy, Attacking an Industry Leader, Bibliography, Index.
700	1		_aPorter Michael E _92745
942			_cBK
999			_c2133 _d2133