| 000 | 00973cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164032.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16660 | ||
| 020 | _a471268674 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing Insights from A to Z / 80 concepts every manager needs to know | |
| 260 |
_bJohn Wiley & Sons, Ltd, _c2003 |
||
| 300 | _a208 | ||
| 520 | _aThe most complete picture possible of what Marketing today is all about. Advertising, Change, Competitors, Creativity, Customers, Design, Direct Mail, Employees, Focusing and Niching, Goals and Objectives, Guarantees, Innovation, Leadership, Loyalty, Marketing Ethics, Markets, Media, Mission, Outsourcing, Positioning, Price, Profits, Quality, Sales Force, Selling, Strategy, Suppliers, Technology, Trends in Marketing Thinking and Practice, Value, Zest, Notes, Index. | ||
| 700 | 1 |
_aKotler Philip _91146 |
|
| 942 | _cBK | ||
| 999 |
_c2135 _d2135 |
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