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| 005 | 20250605164033.0 | ||
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| 035 | _a16706 | ||
| 020 | _a1573920193 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aSports Marketing / It's Not Just a Game Anymore | |
| 260 | _c1995 | ||
| 300 | _a355 | ||
| 520 | _aA provocative and absorbing look at the big business and bottom line of sports marketing. Acknowledgements, Introduction, Defining Sports Marketing, The Event Triangle, Big League Sports, Turning Sporting Events into Sponsorships and Sponsorships into Promotions, Event Marketing to Scale, Understanding the Sponsors, The Media and Broadcast Industry, Licensing and Merchandising, Sporting Goods and Lifestyle Marketing, Endorsements, Sports Marketing Buyers and Sellers, Future Issues in Sports Marketing, Notes, Glossary, Index. | ||
| 700 | 1 |
_aPrometheus Books _92794 |
|
| 700 | 1 |
_aSchaaf Phil _92795 |
|
| 942 | _cBK | ||
| 999 |
_c2179 _d2179 |
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