000			01224cam a22002294a 4500
005			20250605164033.0
008			250528s ||||||||||||||||||||||||d
035			_a16709
020			_a333641825
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing / Theory and Practice
250			_a3rd
260			_c1995
300			_a444
505	0		_aPreface, Evolution of the Marketing Concept, Sources and Status of Marketing Theory, Market Segmentation, Modelling Markets, New Product Development, Channel Management, Marketing Communications, Business to Business Marketing, Retailing, Customer Care, Consumerism, Marketing to Eastern Europe, Marketing Theory and Practice in a Postmodern Era, Index.
520			_aPreface, Evolution of the Marketing Concept, Sources and Status of Marketing Theory, Market Segmentation, Modelling Markets, New Product Development, Channel Management, Marketing Communications, Business to Business Marketing, Retailing, Customer Care, Consumerism, Marketing to Eastern Europe, Marketing Theory and Practice in a Postmodern Era, Index.
700	1		_aBaker Pauline M. _91869
942			_cBK
710	2		_aMacmillan Business _99714
999			_c2182 _d2182