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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aAdvertising / Second Edition
250			_a2nd
260			_bSouth-Western, _c1999
300			_a700
520			_aA deeper understanding of advertising strategy and processes helps you interpret and appreciate advertising messages you consume daily. Preface, Acknowledgements, The Process: Advertising in Business and Society, The Planning: Analyzing the Advertising Environment, Preparing the message, Placing the Message, Glossary, Index.
700	1		_aAllen T. Chris _92797
700	1		_aO'Guinn Thomas C _92798
700	1		_aSemenik Richard J _92799
942			_cBK
999			_c2183 _d2183