| 000 | 00741cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20250605164033.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16713 | ||
| 020 | _a77077288 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
||
| 245 | 1 | _aEssentials of Marketing / Text and Cases Second Edition | |
| 250 | _a2nd | ||
| 260 |
_bMcgraw Hill Book Company, _c1993 |
||
| 300 | _a502 | ||
| 520 | _aEssential reading for all introductory courses in marketing. Marketing Perspective, Information for Marketing Decisions, The Marketing Mix, Marketing's Wider Issues, Case Studies, Index. | ||
| 700 | 1 |
_aLancaster Geoffrey A _92802 |
|
| 700 | 1 |
_aMassingham Lester _92803 |
|
| 942 | _cBK | ||
| 999 |
_c2186 _d2186 |
||