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005			20250605164034.0
008			250528s ||||||||||||||||||||||||d
035			_a16761
020			_a025612874X
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aInternational Marketing / International Student Edition
250			_a8th
260			_bIrwin Mcgraw-Hill, _c1996
300			_a776
505	0		_aAn Overview, Global Business Environment, The Cultural Environment of Global Marketing, Cultural Dynamics in Assessing Global Markets, Political Environment - A Critical Issue, Developing Markets and Market Behavior, Global Marketing Management, Researching Global Markets, Marketing Industrial Products and Business services, Export Trade Mechanics and Logistics, Personal Selling and Personnel Management, Corporate Context of Marketing, Financial Requirements for Global Marketing, Cases, Index.
520			_aAn Overview, Global Business Environment, The Cultural Environment of Global Marketing, Cultural Dynamics in Assessing Global Markets, Political Environment - A Critical Issue, Developing Markets and Market Behavior, Global Marketing Management, Researching Global Markets, Marketing Industrial Products and Business services, Export Trade Mechanics and Logistics, Personal Selling and Personnel Management, Corporate Context of Marketing, Financial Requirements for Global Marketing, Cases, Index.
700	1		_aCateora Philip R _91173
942			_cBK
999			_c2229 _d2229