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008			250528s ||||||||||||||||||||||||d
035			_a16765
020			_a471213268
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aDesigning Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands
250			_a1st
260			_bWiley, _c2003
300			_a234
520			_aAn essential toolkit for branding and design firms, marketing and design students, and clients. Introduction, Brand Identity Needs, Brand Identity Fundamentals, Research and Analysis, Creating Strategy, Designing Brand Identity, Building Brand Identity, Managing Assets, Evolution, Merger, Creating the New, Appendices, Bibliography, Index.
700	1		_aWheeler Alina _92855
942			_cBK
999			_c2231 _d2231