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035 _a16772
020 _a321055551
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aPublic Relations / Strategies and Tactics
250 _a6th
260 _bHarper Collins College Publishers,
_c2000
300 _a586
505 0 _aRole, What is Public Relations, The Individual in Public Relations, Ethics and Professionalism, Process, Planning the Action, Evaluation, Strategy, Public Opinion and Persuasion, Public Relations and the Law, Application, Corporations, International Public Relations, Membership Organizations, Education, Entertainment and Sports and Travel, Tactics, Written Tactics, Spoken Tactics, Visual Tactics, Bibliography, Index.
520 _aRole, What is Public Relations, The Individual in Public Relations, Ethics and Professionalism, Process, Planning the Action, Evaluation, Strategy, Public Opinion and Persuasion, Public Relations and the Law, Application, Corporations, International Public Relations, Membership Organizations, Education, Entertainment and Sports and Travel, Tactics, Written Tactics, Spoken Tactics, Visual Tactics, Bibliography, Index.
700 1 _aAgee Warren K.
_92149
700 1 _aAult Phillip H.
_92150
700 1 _aWilcox Dennis L
_92151
942 _cBK
999 _c2237
_d2237