| 000 | 00847cam a22002054a 4500 | ||
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| 005 | 20250605164037.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a16868 | ||
| 020 | _a273655000 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing Communications / Contexts, Strategies and Applications | |
| 250 | _a3rd | ||
| 260 |
_bFinancial Times - Prentice Hall, _c2002 |
||
| 300 | _a792 | ||
| 520 | _aThis book uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to this subject. Introduction and Setting the Scene, Contexts, Strategies, Applications and Methods of Marketing Communications, Suggested Marketing Communications Plan for Porridge Matters. | ||
| 700 | 1 |
_aFill Chris _91973 |
|
| 942 | _cBK | ||
| 999 |
_c2320 _d2320 |
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