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035			_a16878
020			_a71214690
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aConsumer Behavior / Building Marketing Strategy Ninth Edition
250			_a9th
260			_bMcgraw Hill Irwin, _c2004
300			_a792
505	0		_aIntroduction, External Influences, The Changing American Society: Values, Group Influences on Consumer Behavior, Internal Influences, Perception, Motivation and Personality and Emotion, Self-Concept and Lifestyle, Consumer Decision Process, Situational Influences, Information Search, Outlet Selection and Purchase, Organizations as Consumers, Organizational Buyer Behavior, Consumer Behavior and Marketing Regulation, Index.
520			_aIntroduction, External Influences, The Changing American Society: Values, Group Influences on Consumer Behavior, Internal Influences, Perception, Motivation and Personality and Emotion, Self-Concept and Lifestyle, Consumer Decision Process, Situational Influences, Information Search, Outlet Selection and Purchase, Organizations as Consumers, Organizational Buyer Behavior, Consumer Behavior and Marketing Regulation, Index.
700	1		_aBest Roger J. _91711
700	1		_aConey Kenneth A _91712
700	1		_aHawkins Del I _91713
700	1		_aKoch Eric C _92968
942			_cBK
999			_c2330 _d2330