000 01121cam a22002294a 4500
005 20250605164040.0
008 250528s ||||||||||||||||||||||||d
035 _a16950
020 _a471399907
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aSales Management / Concepts and Cases Seventh Edition
250 _a7th
260 _bJohn Wiley & Sons, Ltd,
_c2001
300 _a592
520 _aThis book simulates the role of a sales manager through interactive sales simulation software, many real-world accesses and examples, realistic role plays, and in-class exercises. Sales Management Functions and Strengths, Strategic Planning and Budgeting, Developing the Selling Function, Account Relationship Management, Sales Ethics, Sales Goals and structure, Organization, Building a Sales Program, Recruiting and Selecting Personnel, Leading and Motivating the Sales Force, Motivating Salespeople, Evaluating Performance, Index.
700 1 _aCron William J
_93044
700 1 _aDalrymple Douglas J
_93045
700 1 _aDecarlo Thomas E
_93046
942 _cBK
999 _c2393
_d2393