000			01052cam a22001934a 4500
005			20250605164047.0
008			250528s ||||||||||||||||||||||||d
035			_a17140
020			_a70847282
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aStatistics for Marketing
260			_bMcgraw Hill Book Company, _c1984
300			_a280
520			_aThe writer dispels the myth that statistics are inaccessible, difficult to understand and dangerous to use - and shows the reader how to handle statistics with confidence in everyday marketing life. Preface, Acknowledgements, Introduction, The Uses and Abuses of Numbers, Classifying and Measuring and Collecting Data, Organizing the Data, Ways of Presenting Numbers, Ways of Misrepresenting Numbers, Some Marketing Applications, Numbers in Marketing Research, Numbers in Forecasting, Numbers in Product Planning and Control, Numbers in Marketing Decision Analysis, Bibliography, Index.
700	1		_aRodger Leslie W _93289
942			_cBK
999			_c2579 _d2579