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| 020 | _a333542479 | ||
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| 245 | 1 | _aBusiness Economics / The Application of Economic Theory | |
| 260 | _c1993 | ||
| 300 | _a416 | ||
| 520 | _aComprehensive coverage of the topics taught in business economic courses on economics and business studies degrees and MBA programmes. Acknowledgements, Introduction, Firms and Markets: Identifying the Optimal Boundary, The Organization of the Firm: Efficiency and Incentives and Controls, Operations and Costs: The Core of the Conversion Process, The Costs of Support Activities: The Neglected Costs, Cost Identification: Accounting Versus Economic Perspectives, Financial Control: Constraints on Management, Investment: Increasing the Value of the Firm, Demand: Understanding the Consumer and the Market, Competition and Monopoly: Responding to the Competitive Environment, Oligopoly: Living with Rivals, Corporate Strategy: Acquiring and Sustaining Competitive Advantage, Government and the Firm: The Impact of Economic Management, Competition Policy: Government Regulation of Competitive Behavior, The Natural Environment: Problems and Opportunities, Case Study: The Airline Industry, Appendices, References, Index of Companies and Subjects. | ||
| 700 | 1 |
_aFerguson Glenys J _93306 |
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| 700 | 1 |
_aFerguson Paul R _93307 |
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| 700 | 1 |
_aMacmillan _9736 |
|
| 700 | 1 |
_aRothschild R _93308 |
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| 942 | _cBK | ||
| 999 |
_c2595 _d2595 |
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