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035 _a17157
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040 _aGR-AtMCL
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245 1 _aBusiness Economics / The Application of Economic Theory
260 _c1993
300 _a416
520 _aComprehensive coverage of the topics taught in business economic courses on economics and business studies degrees and MBA programmes. Acknowledgements, Introduction, Firms and Markets: Identifying the Optimal Boundary, The Organization of the Firm: Efficiency and Incentives and Controls, Operations and Costs: The Core of the Conversion Process, The Costs of Support Activities: The Neglected Costs, Cost Identification: Accounting Versus Economic Perspectives, Financial Control: Constraints on Management, Investment: Increasing the Value of the Firm, Demand: Understanding the Consumer and the Market, Competition and Monopoly: Responding to the Competitive Environment, Oligopoly: Living with Rivals, Corporate Strategy: Acquiring and Sustaining Competitive Advantage, Government and the Firm: The Impact of Economic Management, Competition Policy: Government Regulation of Competitive Behavior, The Natural Environment: Problems and Opportunities, Case Study: The Airline Industry, Appendices, References, Index of Companies and Subjects.
700 1 _aFerguson Glenys J
_93306
700 1 _aFerguson Paul R
_93307
700 1 _aMacmillan
_9736
700 1 _aRothschild R
_93308
942 _cBK
999 _c2595
_d2595