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245	1		_aSuccessful Tourism Marketing / A Practical Handbook
260			_bKogan Page, _c1997
300			_a208
520			_aThis book considers domestic and overseas markets for tourism products, covering the travel trade and independent travelers. Acknowledgements, Introduction, The Tourism Industry, The Travel Trade, Needs of the Travel Trade, Schools and Educational Travel, Overseas Markets, Developing a Marketing Plan, What is Marketing?, Elements of a Marketing Plan, Current Situation, Marketing Objectives, Competitor Analysis, Competitive Advantage, Market Research, Survey Methods, Identifying Target Markets, Monitoring and Evaluation, Promotional Tools, Selecting Promotional Tools, Choosing Promotional Messages, Brochures and Print Material, Public Relations, Advertising, Using the Internet, Direct Mail, Sales Activities, Exhibitions, Marketing Consortia, Working with Tourist Boards, Working with Consultants, Case Studies and Examples of Good Marketing, Index.
700	1		_aBriggs Susan _93360
942			_cBK
999			_c2633 _d2633