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_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aCases in Marketing Financial Services / Published on Behalf of the Chartered Institute of Marketing | |
| 250 | _a1st | ||
| 260 |
_bButterworth Heinemann, _c1993 |
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| 300 | _a288 | ||
| 520 | _aThis book supplies specific practical applications for the principles, concepts and techniques developed in Marketing Financial Services. Preface, Marketing Financial Services: An Overview, An Introduction to the Case Studies, The Case Studies, Glossary, References, Index. | ||
| 700 | 1 |
_aEnnew Christine _93406 |
|
| 700 | 1 |
_aWatkins Trevor _93407 |
|
| 700 | 1 |
_aWright Mike _93408 |
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| 942 | _cBK | ||
| 999 |
_c2673 _d2673 |
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