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035			_a17303
020			_a13786518
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aSales and Marketing for Travel and Tourism / Second Edition
250			_a2nd
260			_bPrentice Hall Career & Technology, _c1994
300			_a360
520			_aPreface, Acknowledgements, Introduction, The Nature of the Tourism Product, Psychology of the Traveller, Market Research, Image, The Marketing Mix in Travel and Tourism, Pricing, Communication, Relationship Marketing, Advertising and Publicity and Promotion, Using Print and Broadcast Media Effectively, The Sales Function in the Travel Industry, Sales Techniques, The Sales Interview, Service - The Most Important Marketing Tool, Technology and Marketing, Marketing in Travel and Tourism - Present and Future, Index.
700	1		_aDavidoff Doris S _93461
700	1		_aDavidoff Philip G _93462
942			_cBK
999			_c2731 _d2731