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035 _a17309
020 _a1861523033
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aMarketing Tourism, Hospitality and Leisure in Europe
250 _a1st
260 _bInternational Thomson Business Press,
_c1996
300 _a708
520 _aA European perspective on all the key areas of Marketing. Preface, Acknowledgements, Introduction, The European Dimension, The Marketing Mix and Tourism and Leisure and Hospitality, Marketing Planning in Tourism and Leisure and Hospitality, Marketing in Different Sectors of Tourism and Leisure and Hospitality, Topical Issues in Tourism and Leisure and Hospitality Marketing in Europe, The Wider Context, Case Studies, Index.
700 1 _aHorner Susan
_93469
700 1 _aSwarbrooke John
_93470
942 _cBK
999 _c2737
_d2737