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040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing for Leisure and Tourism
250			_a1st
260			_bPrentice Hall, _c1996
300			_a324
520			_aA comprehensive yet accessible account of the role of marketing in the leisure and tourism industries. Preface, Acknowledgements, What is Leisure Marketing?, Leisure, What is Marketing?, Marketing Orientation, The Marketing Planning Process, Understanding Leisure Markets, Research for Marketing, The External Influences, Consumer Behavior, Segmentation, Competitive Strategy, The Leisure Marketing Mix, The Leisure Product, Designing and Delivering Customer Service, Pricing, Place: Getting your Product to the Market and or Vice Versa, The Promotional Mix in Leisure, Promotion, Advertising, Direct Marketing, Sales Promotion, Public Relations, Promotional Literature, Implementing the Marketing Concept in Leisure, Cooperative Marketing, Marketing in Leisure Organizations, Bibliography, Index.
700	1		_aMorgan Michael _93485
942			_cBK
999			_c2752 _d2752