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_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aMarketing in Travel and Tourism / Second Edition | |
| 250 | _a2nd | ||
| 260 |
_bButterworth Heinemann, _c1994 |
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| 300 | _a400 | ||
| 520 | _aThis book explains the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry worldwide. Foreword, Preface, Acknowledgements, The Meaning of Marketing in Travel and Tourism, Understanding the Marketing Mix in Travel and Tourism, Planning Strategy and Tactics for Travel and Tourism Marketing, Using the Principal Marketing Tools in Travel and Tourism, Applying Marketing in the Travel and Tourism Industry, Case Histories of Marketing Practice in Travel and Tourism, References and Select Bibliography, Index. | ||
| 700 | 1 |
_aMiddleton Victor T.C _93486 |
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| 942 | _cBK | ||
| 999 |
_c2753 _d2753 |
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