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035 _a17334
020 _a205159885
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aMarketing Classics / A Selection of Influential Articles
250 _a8th
260 _bPrentice Hall,
_c1995
300 _a612
505 0 _aPreface, Marketing Philosophy, Buyer and Market Behavior, Marketing Strategy, Competitive Marketing Programs, Index.
520 _aPreface, Marketing Philosophy, Buyer and Market Behavior, Marketing Strategy, Competitive Marketing Programs, Index.
700 1 _aCox Keith K
_93494
700 1 _aEnis Ben M
_93495
700 1 _aMokwa Michael P
_93496
942 _cBK
999 _c2761
_d2761