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035 _a17343
020 _a131293885
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aStrategic Management in Action / Third Edition
250 _a3rd
260 _bPearson - Prentice Hall,
_c2005
300 _a352
520 _aThis book presents current strategic management theories and practices in an engaging, lively and exciting format. Preface, Introducing the Concepts, The Context of Managing Strategically, Assessing Opportunities and Threats: Doing an External Analysis, Assessing Strengths and Weaknesses: Doing an External Analysis, Functional Strategies, Competitive Strategies, Corporate Strategies, Strategic Management in Other Organization Types, How to Do a Comprehensive Case Analysis, Comprehensive Cases for Analysis, Index.
700 1 _aCoulter Mary
_93502
942 _cBK
999 _c2769
_d2769