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035 _a17344
020 _a77095618
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aIntroductory Economics for Business and Management
260 _bMcgraw Hill Publishing Company,
_c2000
300 _a354
520 _aThis book explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formulation. Economics and Business, Business Objectives, The Demand Function, The Estimation of Demand, The Production Function, The Cost Function, Estimating the Cost Function, Monopoly and Competition, Oligopoly, Managerial Theories, Growth of the Firm, The Business Environment, Glossary of Key Terms, References, Index.
700 1 _aGough Julian
_93503
942 _cBK
999 _c2770
_d2770