000			01044cam a22001934a 4500
005			20250605164053.0
008			250528s ||||||||||||||||||||||||d
035			_a17345
020			_a471877271
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aValue-Based Marketing / Marketing Strategies for Corporate Growth and Shareholder Value
260			_bJohn Wiley & Sons, Ltd, _c2000
300			_a372
520			_aThis book provides practical ways in which to develop marketing strategies that generate growth and shareholder value. Preface, Principles of Value Creation, Marketing and Shareholder Value, The Shareholder Value Approach, The Marketing Value Driver, The growth Imperative, Developing High-Value Strategies, Strategic Position Assessment, Value-Based Marketing Strategy, Implementing High-Value Strategies, Building Brand Equity, Pricing for Value, Value-Based Communications, Value-Based Internet Marketing, Glossary, Index.
700	1		_aDoyle Peter _92050
942			_cBK
999			_c2771 _d2771