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245	1		_aBTEC HNC HND Business / Option Module Five: Marketing
260			_bBpp Publishing, _c1996
300			_a318
520			_aThis study text on marketing has been written specifically for Core Module 5 of the BTEC HNC and HND in Business. Preface, BTEC Guidelines, Study Guide, Introduction to Marketing, Market Segmentation and Positioning, Customers and Buyers and Clients and Consumers, Products and Services, New Product Development, Pricing, Marketing Aspects of Costs and Profit, Pricing for Costs and Sales and Profit, Marketing Communications, Selling and Direct Marketing, The Importance of Distribution, A Marketing Planning Workshop, Assignments, Glossary, Index, Review Form.
942			_cBK
999			_c2779 _d2779