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040 _aGR-AtMCL
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245 1 _aSales and Marketing for the Travel Professional
260 _bGlencoe/ Mcgraw-Hill,
_c1995
300 _a192
520 _aPreface, Introduction, Travel as a Product, Marketing Principles, Market Planning, Preparation for Selling, Sales Style, Qualifrying the Client, Closing the Sale, Effective Telephone Selling, Making the Travel Sale, Selling Outside the Agency, Study Guide, Glossary of Travel Marketing Terms, Index, Photo Credits.
700 1 _aFoster Dennis L
_93533
942 _cBK
999 _c2799
_d2799