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035 _a17385
020 _a20140351
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aBusiness Economics
260 _bFinancial Times - Prentice Hall,
_c1998
300 _a480
520 _aThis book brings out the relevance of economics to the business activity. Preface, Acknowledgements, Firms, Firms and their Objectives, The Internal Organization of Firms, Production and Costs, Firm's Costs, Size of Firms, How Firms Grow, Markets, Demand and Supply, Markets and Market Failure, Government Intervention in Markets, Industrial Structure, Monopoly and Competition, Firms' Strategies in Different Market Structures, Competition Policy, Privatization, Multinational Enterprises, Labor, Wages and Employment, Intervention in the Labor Market, Economics of Personnel and Training, Money, Money Creation and Control, Finance for Firms, Investment Appraisal, Running the Economy, The Measurement and Determination of National Income, Management of the Economy, Inflation and its Effects on Firms, The International Environment, International Trade, The Balance of Payments and Exchange Rates, The European Union, Glossary, Index.
700 1 _aAtkinson Brian
_93540
700 1 _aMiller Robin
_93541
942 _cBK
999 _c2808
_d2808