| 000 | 00918cam a22001934a 4500 | ||
|---|---|---|---|
| 005 | 20250605164054.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a17405 | ||
| 020 | _a394540638 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aBeing Direct / Making Advertising Pay | |
| 260 |
_bRandom House, _c1996 |
||
| 300 | _a314 | ||
| 520 | _aA must read for anyone who wants to understand what direct marketing is about. Preface, Introduction, How it All Began, How to Discover a New Medium, God's Hearing Aid, The Power of Clubs, Discovering the Magic Ingredient: Choice, The American Express Card, How to Start and Advertising Agency, How I Discovered Direct Marketing, How to Be a Chief, Creating a New Direct Marketing, Time Flies, American Express Cards Welcome Here, Acknowledgments, Index. | ||
| 700 | 1 |
_aWunderman Lester _93562 |
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| 942 | _cBK | ||
| 999 |
_c2826 _d2826 |
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