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035 _a17414
020 _a201407191
040 _aGR-AtMCL
_bgre
_dGR-AtMCL
_eAACR2
245 1 _aThe Discipline of Market Leaders / Choose Your Customers, Narrow Your Focus, Dominate Your Market
250 _a1st
260 _bBasic Books, Inc.,
_c1995
300 _a210
505 0 _aAcknowledgements, Introduction, How to Fail in Business without Even Trying, The New Rules of Competition, The Winner's Choice, The Discipline of Operational Excellence, One Company's Experience, The Discipline of Product Leaders, One Company's Experience and Intel Corporation, The Discipline of Customer Intimacy, One Company's Experience, Setting Your Value Discipline Agenda, Creating the Cult of the Customer, Sustaining the Lead, Epilogue, Index.
520 _aAcknowledgements, Introduction, How to Fail in Business without Even Trying, The New Rules of Competition, The Winner's Choice, The Discipline of Operational Excellence, One Company's Experience, The Discipline of Product Leaders, One Company's Experience and Intel Corporation, The Discipline of Customer Intimacy, One Company's Experience, Setting Your Value Discipline Agenda, Creating the Cult of the Customer, Sustaining the Lead, Epilogue, Index.
700 1 _aTreacy Michael
_93552
700 1 _aWiersema Fred
_93571
942 _cBK
999 _c2835
_d2835