000			01049cam a22002174a 4500
005			20250605164058.0
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035			_a17532
020			_a77074424
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aThe Business and Marketing Environment
250			_a1st
260			_bMcgraw Hill Book Company, _c1992
300			_a258
520			_aA multi-disciplinary examination of the factors which affect vital management and marketing decisions. Preface, Marketing: An Overview, Classification of Business Organizations, Organizational Growth, The Internal Environment, The Microeconomic Environment, The Macroeconomic Environment, The International Marketing Environment, The Political Environment, The Demographic Environment, The Social and Cultural Environment, The Technological Environment, The Legal Environment, Analyzing the Marketing Environment, Index.
700	1		_aPalmer Adrian _92092
700	1		_aWorthington Ian _93680
942			_cBK
999			_c2940 _d2940