000			01182cam a22002174a 4500
005			20250605164058.0
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035			_a17533
020			_a77092627
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aThe Business and Marketing Environment
250			_a2nd
260			_bMcgraw Hill Book Company, _c1996
300			_a340
520			_aThis book takes a multidisciplinary approach to analyzing the impact of social, economic, technological and political change on the marketing activities of organizations. Preface, Marketing: An Overview, The Nature of the Marketing Environment, Business Organizations: Classification, Organizational Growth, The Information Environment, The Competition Environment, The National Economic Environment, The Political Environment, The Social and Demographic Environment, The Social Responsibility Organizations, The Legal Environment, The Technological Environment, The International Marketing Environment, Analyzing the Marketing Environment, Glossary, Index.
700	1		_aHartley Bob _91726
700	1		_aPalmer Adrian _92092
942			_cBK
999			_c2941 _d2941