| 000 | 00932cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20250605164058.0 | ||
| 008 | 250528s ||||||||||||||||||||||||d | ||
| 035 | _a17536 | ||
| 020 | _a13095991 | ||
| 040 |
_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2 |
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| 245 | 1 | _aServices Marketing / A European Perspective | |
| 250 | _a3rd | ||
| 260 |
_bFinancial Times - Prentice Hall, _c1999 |
||
| 300 | _a718 | ||
| 520 | _aThis book links conceptual frameworks and research findings to real-world marketing issues as they relate to both consumer and business-to-business services. Understanding Services, Understanding Customers and Managing Relationships, Strategic Issues in Services Marketing, Integrating Marketing with Other Management Functions, Cases, Index. | ||
| 700 | 1 |
_aLewis Barbara _93682 |
|
| 700 | 1 |
_aLovelock H. Christopher _91986 |
|
| 700 | 1 |
_aVandermerwe Sandra _92045 |
|
| 942 | _cBK | ||
| 999 |
_c2944 _d2944 |
||