000			01677cam a22002294a 4500
005			20250605164058.0
008			250528s ||||||||||||||||||||||||d
035			_a17537
020			_a132017733
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing for Hospitality and Tourism / Fourth Edition
250			_a4th
260			_bPearson - Prentice Hall, _c2006
300			_a936
520			_aUnderstanding the Hospitality and Tourism Marketing Process, Introduction: Marketing for Hospitality and Tourism, Service Characteristics of Hospitality and Tourism Marketing, The Role of Marketing in Strategic Planning, Developing Hospitality and Tourism Marketing Opportunities and Strategies, The Marketing Environment, Marketing Information Systems and Marketing Research, Consumer Markets and Consumer Buying Behavior, Organizational Buyer Behavior of Group Market, Market Segmentation and Targeting and Positioning, Developing the Hospitality and Tourism Marketing Mix, Designing and Managing Products, Internet Marketing, Building Customer Loyalty Through Quality, Pricing Products: Pricing Considerations and Approaches and Strategy, Distributions Channels, Promoting Products: Communication and Promotion Policy and Advertising, Promoting Programs: Public Relations and Sales Promotion, Professional Sales, Managing Hospitality and Tourism Marketing, Electronic Marketing: Internet Marketing and Database Marketing and Direct Marketing, Destination Marketing, Next Year's Marketing Plan.
700	1		_aBowen John _93683
700	1		_aKotler Philip _91146
700	1		_aMakens James _93684
942			_cBK
999			_c2945 _d2945