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| 245 | 1 | _aInternet Marketing / Strategy, Implementation and Practice | |
| 250 | _a4th | ||
| 260 |
_bPrentice Hall, _c2009 |
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| 300 | _a708 | ||
| 520 | _aThis book provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Preface, Acknowledgements, Internet Marketing Fundamentals, Introducing Internet Marketing, Internet Strategy Development, The Internet and the Marketing Mix, Internet Marketing: Implementation and Practice, Campaign Planning for Digital Media, Evaluation and Improvement of digital channel performance. Business-to-Business Internet Marketing, Glossary, Index. | ||
| 700 | 1 |
_aChaffey Dave _91008 |
|
| 700 | 1 |
_aEllis-Chadwick Fiona _93750 |
|
| 700 | 1 |
_aJohnston Kevin _93751 |
|
| 700 | 1 |
_aMayer Richard _93752 |
|
| 942 | _cBK | ||
| 999 |
_c2987 _d2987 |
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