000			01545cam a22002414a 4500
005			20250605164100.0
008			250528s ||||||||||||||||||||||||d
035			_a17586
020			_a9780199579617
040			_aGR-AtMCL _bgre _dGR-AtMCL _eAACR2
245	1		_aMarketing / Second Edition
250			_a2nd
260			_bOxford University Press, _c2011
300			_a758
505	0		_aAcknowledgements, Preface, Marketing Fundamentals, The Marketing Environment, Marketing Research, Principles of Marketing Management, Market Segmentation and Positioning, The Marketing Mix Principle, Price Decisions, Marketing Communications: Tools and Media and Planning, Retailing and Channel Management, Principles of Relational Marketing, Business-to-Business Marketing, Not-For-Profit Marketing, Contemporary Marketing Practice, Digital Marketing, Postmodern Marketing, Glossary, Index.
520			_aAcknowledgements, Preface, Marketing Fundamentals, The Marketing Environment, Marketing Research, Principles of Marketing Management, Market Segmentation and Positioning, The Marketing Mix Principle, Price Decisions, Marketing Communications: Tools and Media and Planning, Retailing and Channel Management, Principles of Relational Marketing, Business-to-Business Marketing, Not-For-Profit Marketing, Contemporary Marketing Practice, Digital Marketing, Postmodern Marketing, Glossary, Index.
700	1		_aBaines Paul _93754
700	1		_aFill Chris _91973
700	1		_aPage Kelly _93755
942			_cBK
999			_c2990 _d2990